Capabilities
EVERYTHING IT TAKES TO BUILD CALIFORNIA.
OUR MISSION
We love what we do. From channel strategy to customer acquisition approach, we are here to help you map out your plan for long term success as a CPG brand. Our Mission is simple yet powerful: to leverage our proven success as brand builders to help you achieve your desired results in California through our combined Sales Advisory & Brokerage model. We're committed to propelling emerging CPG brands toward sustainable success.
WE FUEL CPG GROWTH.
WE FUEL CPG GROWTH.
WE FUEL CPG GROWTH.
WE FUEL CPG GROWTH.
WE FUEL CPG GROWTH. WE FUEL CPG GROWTH. WE FUEL CPG GROWTH. WE FUEL CPG GROWTH.
WHAT WE DO
help brands win in “cali”
Strategy, retail sales, distributor management and in-market execution—integrated into one California-focused sales organization.
01 — California Market Strategy
Retail Prioritization • Channel Strategy • Pricing • Margins • Launch Planning
02 — Retail Sales & Brokerage
Buyer Relationships • Presentations • Submissions • Category Reviews • Negotiations
03 — Distributor Management
KeHE • UNFI • Regional/DSD • Setup • Pricing • Ongoing Management
04 — Market Execution
NorCal • SoCal • Independents • Retail launches • Follow-up
05 — Trade & Velocity
Promotions • Trade spend • Pricing • Performance tracking • Optimization
06 — Outsourced Sales Leadership
Planning • Forecasting • Strategy • Account management • Commercial leadership
EXTENDED GROWTH RESOURCES
Additional marketing, analytics and specialized resources are available through our partner network.