Your California Sales Team

WITHOUT BUILDING ONE.

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Winning California requires sales leadership, key account relationships, distributor management, field execution and ongoing administration. We've assembled those capabilities into one California-focused team.

MATT WILLIAMS

CEO/FOUNDER

Founder & CEO driving CPG retail growth. Former senior leader at Dean Foods, PepsiCo, Odwalla, Tattooed Chef; expert scaling emerging brands.

PAUL DALTON

SOCAL SALES/FOUNDER

CPG sales leader with 20+ years driving growth at Tattooed Chef, Coca-Cola, Odwalla, Anheuser-Busch, Arizona Iced Tea and emerging brands.

GWEN HILL

SOCAL SALES/PARTNER

Sales professional with 20+ years in CPG Industry with Hanson Faso and INFB, leading independent sales and Key Account Management.

Paula Liberman

California Sales/Partner

Sales professional that helps emerging natural CPG brands grow through strategic sales leadership, deep retailer relationships, and distributor expertise, building California distribution and lasting partnerships across independent retailers and major chains.

JOE HOMAN

SOCAL SALES/PARTNER

CPG sales leader with deep SoCal distributor and customer experience, successfully expanding brand presence across key Western markets with Kangaroo Brands and John B. Sanfilippo.

VEE TOLEDO

SALES COORDINATOR

Coordinates sales operations, manages customer communication, processes, supports Clients , tracks performance data, and ensures smooth execution across channels.

Seanna Devries

Sales Coordinator

Operations and Administrative Expert.  Focused on Helping Food Brands Stay Organized & Scalable.  Leads on client on boarding, and client submissions

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