Meet the TEAM

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At The CPG Collective, we’re passionate about catalyzing the success of emerging consumer packaged goods (CPG) brands.

Navigating the competitive market can be challenging, especially for new brands striving to gain visibility, build brand awareness, and drive sales. Our journey has been built on experience, unity and achievement, and we're ready to empower your brand with custom solutions that deliver tangible results.

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MATT WILLIAMS

CEO/FOUNDER

Founder & CEO driving CPG retail growth. Former senior leader at Dean Foods, PepsiCo, Odwalla, Tattooed Chef; expert scaling emerging brands.

joelle hoffman

NORCAL SALES/PARTNER

Utilizing her 30 years of CPG experience, Joelle brings her wealth of knowledge to Northern California, with roles as a National and Fractional Sales Manager.

PAUL DALTON

SOCAL SALES/FOUNDER

CPG sales leader with 20+ years driving growth at Tattooed Chef, Coca-Cola, Odwalla, Anheuser-Busch, Arizona Iced Tea and emerging brands.

JOE HOMAN

SOCAL SALES/PARTNER

CPG sales leader with deep SoCal distributor and customer experience, successfully expanding brand presence across key Western markets with Kangaroo Brands and John B. Sanfilippo.

VEE TOLEDO

SALES COORDINATOR

Coordinates sales operations, manages customer communication, processes, supports Clients , tracks performance data, and ensures smooth execution across channels.

GWEN HILL

SOCAL SALES/PARTNER

Sales professional with 20+ years in CPG Industry with Hanson Faso and INFB, leading independent sales and Key Account Management.

If you’re ready to get started or focus on California, get in touch with us.

schedule a california launch call