FAQs
What services do you offer?
We deliver focused California CPG brokerage solutions built for disruptor brands—whether you’re launching in the market or scaling for national expansion. Every engagement is tailored to drive retail placement, distributor performance, and disciplined execution with clarity and confidence. Win in California first, that is what we do.
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How do I get started?
Getting started is simple. Reach out through our contact form or schedule a call—we’ll walk you through the next steps and answer any questions along the way.
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What makes you different?
The CPG Collective is a California-focused CPG brokerage built for disruptor food and beverage brands serious about winning retail. Unlike national brokers that spread attention across markets, we deliver dedicated California retail sell-in, distributor management, and hands-on execution. We believe national scale starts in California — and depth wins here.
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How can I contact you?
You can reach us anytime via our contact page or email. We aim to respond quickly—usually within one business day. Or feel free to visit us in Surf City, USA—Huntington Beach!
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Why Focus on California First?
California offers brands the opportunity to build across natural, specialty, conventional, and independent retail. Focusing your resources here helps establish distribution, learn what drives repeat purchases, and build a stronger foundation for expansion. Our philosophy is simple: Win California before scaling nationally.
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Are you a cpg broker or sales accelerator?
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We’re a sales accelerator that combines retail representation with commercial strategy and execution. We help brands build the distributor relationships, account plans, and sales support needed to turn retail opportunities into sustainable growth.
What types of brands do you work with?
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We work with emerging and growing food and beverage brands, and select pet brands. We focus on the Grocery department and the buyers responsible for these categories. Our best partnerships are with brands that offer a differentiated product, have a clear consumer proposition, and are committed to investing in California.
What stage should my brand be at?
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You should have a product ready for retail, dependable production, clear pricing, and the resources to support a launch. Whether you’re entering your first stores or expanding an established business, we help assess your readiness and develop a practical sales plan.
Do you work with KeHE and UNFI?
Yes. We help brands navigate KeHE and UNFI, including distributor onboarding, retail submissions, and coordination around launches and ongoing sales. We also work with regional distributors and direct store delivery partners to match the distribution approach to your brand.
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Do you cover both northern and southern california?
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Yes. Our team covers both Northern and Southern California. We combine statewide planning with local relationships and market knowledge to support execution across both regions.
Do you sell to independent retailers?
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Yes. Independent retailers are an important part of our approach. They can help brands establish an early presence, learn from shoppers, and build momentum alongside larger retail opportunities. We target accounts that fit your product and distribution capabilities.
How is CPG collectve different from a traditional broker?
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Our work extends beyond securing a buyer meeting or submitting a product. We connect sales strategy, distributor coordination, retail outreach, and ongoing follow-through. Depending on your needs, we can also provide outsourced sales leadership, trade planning, and performance analysis.
How long does it take to build california distribution?
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Building distribution takes months, with timing shaped by retailer review calendars, distributor readiness, product fit, and your ability to support a launch. Early placements may come sooner, while larger accounts often require a longer runway. We establish clear priorities and milestones, track progress, and build toward repeat orders and sustainable sales.