Why Win California First?
California isn't just another sales territory. It's a proving ground.
The CPG Collective Philosophy:
DEPTH BEFORE BREADTH
Concentrate Capital
Don't spread limited trade and marketing dollars across 20 markets.
Concentrate Capital
Create meaningful distribution within a concentrated geography.
Support The Shelf
Distribution without velocity isn’t success.
Learn
Understand consumer response, pricing, promotions and retailer performance.
Prove
Build a credible retail success story.
Then Scale
Take a proven model into the next market.